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A right motivation theory has to realize the fact that we each get impressed differently. In the practise of neuro-linguistic programming or “NLP” this is taken into account in several ways. One of the more useful NLP theories is the concept of “away-from” and “towards” personalities.

Naturally, we each have both modes of operation as a part of the direction we function, but oftentimes one is superior in each of us. Those in who the “towards” motivation masters will be more impressed by ideas of future rewards. Those with a chiefly “away-from” motivational way, will be more affected by opinions of escaping pain or trouble.

Why not use this test to get an idea about which motivational style rules your personality? Just read the following 2 descriptions of what having millions of dollars could mean to you.

1. You are safe & sound. You never have to return to your job or do anything you do not want to do. You have the means to eradicate most of your problems easily. You have everything you need to be free & comfortable.

2. You have the house of your dreams, and your preferred car too. You purchase anything you desire for you and your friends, and you do what you want. You have the ways to achieve any of your goals.

If the first description is more powerful to you, you principally have an “away-from” personality. If you feel more affected by the second description, you have a “towards” personality. There are good & bad points to both types. “Towards” individuals make good entrepreneurs, for instance, but often get into problem because they do not plan well enough to obviate problems. “Away-from” individuals handle things well and obviate problems, but don’t do as well at big goals.

So how do you use this motivation theory and this knowledge about yourself to your best advantage? Suppose you need to make more money & you are an “towards” person. You would want to realize the things you’ll purchase & do with that money, but also be careful that you may be glossing over the problems. If you are an “away-from” person, you will need to continually remind yourself what a fix it will be if you fail. Otherwise you will lose your motivation once you reach some level of ease.

Of course, when you realize these two motivational ways, you can also charm others more easily. If you wanted to sell a new car to someone, for example, you would first ensure if they are motivated away from things or towards things. For the former, you might explain how this new car will mean no more used-car hassles, or how it will make life easier. For the latter, you would explain how great they’ll look in it, or what it can do.

You can execute this theory, and practise using this knowledge to regulate others, but don’t forget to influence yourself. While it is useful for realizing and influencing others, this is a motivation theory that is best used to impress your own self improvement.

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